The ultimate guide to Canva Instagram Reels

Last Updated on July 13, 2023 by Hamza


In case you haven’t noticed, Instagram Reels is the new hotness. Since launching in August 2020, Instagram Reels has become one of the most popular features on the platform like Instagram stories. And for a good reason! Reels allow users to create 15-second video clips set to music, which can be edited with various fun effects. But what if you’re not a professional videographer? Have no fear! Canva is here to help. Things to keep in mind while making Canva Instagram Reels:

1. Start with a catchy headline.

Your headline will draw people in and make them want to watch your video. So, make sure it’s something attention-grabbing and informative. For example, if you’re sharing tips on how to style your hair, you could use a headline like “5 easy hairstyles for busy mornings.”

2. Use relevant hashtags.

Hashtags are a great way to help people find your content. When adding hashtags to your Reel, make sure they are relevant to the topic of your video. For example, if you’re sharing makeup tips, some relevant hashtags could be #makeuptips, #makeupartist #cosmetics.

3. Include a call to action.

A call-to-action (or CTA) is essential if you want people to take action after watching your Reel. For example, if you’re sharing cooking tips, you could include a CTA at the end of your video asking people to tag someone who loves to cook. It will not only help increase engagement on your Reel, but it will also help promote your content to a broader audience.

4. Keep it under 60 seconds.

People have short attention spans, so keeping your Reel under 60 seconds is essential. It might seem challenging, but it’s not as difficult as it sounds. Just focus on delivering one main message and avoid adding anything that isn’t essential.

5. Use visuals and graphics judiciously.

While visuals and graphics can help make your Reel more visually appealing, it’s essential to do just what is necessary. Stick with 1-2 visual elements and use them sparingly throughout your video to keep the central message of your Reel.

Getting Started with Canva Instagram Reels:

The first step is to download the Canva app onto your phone. Once you have the app, open it up and sign in or create an account. Once logged in, tap on the “Templates” tab at the bottom of the screen and then select “Instagram Reels.” It will bring up a selection of ready-to-use templates you can edit to your heart’s content.

If you’re starting from scratch, don’t worry! You can still create fantastic Reels using Canva. First, select the “+” icon in the screen’s upper-right corner and select “Design.” Next, you can choose the dimensions for your Reel (we recommend 1080px by 1920px) and begin designing. Once you’re happy with your design, hit the “Share” button in the upper-right corner and select “Instagram.” From there, you’ll be able to upload your Reel directly to Instagram. Easy!


Reels are a great way to add personality to your Instagram feed and get creative with your content. And with Canva Instagram Reels, creating excellent Reels is easier than ever—even if you’re not a professional videographer. So, what are you waiting for? Download Canva and start creating!

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